This Mother’s Day, P&G honors Moms by inviting you to share your mom’s everyday act of love. Every Mom has one – her own little signature act of love that simply speaks volumes. It may be that she knows precisely when and how a favorite blanket needs to be washed to make it soft and fresh again. Or that she can gently wipe little hands and faces clean, no matter what kind of mess they’ve gotten into.

What did you get for Valentine’s Day last year? You can’t remember? You’re not alone. Maybe that’s because it’s often the ordinary, everyday acts of love that touch our hearts. 

Recognizing the need remains great throughout the East Coast, we continue to distribute P&G products to the hardest hit areas of New York and New Jersey. We know the need will be great for weeks to come, so we will do our best to bring relief where we can, helping as many people as possible recover through the power of our brands and employees.

Tide’s story begins in the 1930s, when a group of P&G scientists were quietly working on a mysterious cleaning agent they believed had great potential as a heavy-duty synthetic detergent. Behind closed doors, it was known as Product X.

But after 200,000 hours of slow, painstaking tests to get the formula right, they couldn’t make it work. One by one, all of the scientists were reassigned to other projects, and were instructed to abandon their heavy-duty detergent research. more...

Seven years after Hurricane Katrina destroyed much of New Orleans, Hurricane Isaac made landfall in Louisiana.  Nearly 700,000 homes and businesses in Louisiana and Mississippi were without power late Wednesday, and Isaac continues to devastate the New Orleans area. As part of P&G’s commitment to improving lives, our brands and our employees are engaged in a collective effort to respond and help begin to restore a sense of normalcy in affected communities.

A massive clean-up is under way in the Philippines after floods swept through the capital of Manila and nearby provinces after 12 days of monsoon rains, compounded by a typhoon and tropical storms. Millions were affected by the flooding, and hundreds of thousands of people are still displaced and without power. 

P&G Philippines is responding with a “Rebuild Philippines” program to support flood victims and help them rebuild their homes and livelihoods. 

In the past week, there have been numerous disasters including wildfires in the Western U.S. and violent storms impacting several Midwestern and Eastern states. Hundreds of people have lost their homes in Colorado and New Mexico and many are still struggling across the East having no electricity in the mist of record high temperatures. P&G has been working closely with our disaster relief partners such as the American Red Cross to see how we could help. 

Procter & Gamble continued its long history of leadership innovation, launching the two most successful new products of 2011. Pampers Swaddlers and Cruisers with Dry Max and Gillette Fusion ProGlide were the #1 and #2 non-food products, respectively, on the 2011 New Product Pacesetters list. 

At P&G, we take our Purpose-inspired growth strategy of touching and improving lives seriously. But our mission extends well beyond simply providing products that help consumers in their everyday lives. When natural disasters disrupt everyday life, P&G and our brands respond.

For more than 25 years – since the launch of Tide liquid – North American consumers have been doing their laundry pretty much the same way. 

Until now.