February 3, 2012 - 8:58am
The Super Bowl is arguably the biggest and most popular sporting event in the United States, with more than 100 million viewers. It is also the one day of the year when viewers watch the advertisements with as much attention as they do the match. Thus the game has become a premiere event for major advertisers nation-wide to unveil their latest and most entertaining ads. P&G’s involvement with the Super Bowl goes well beyond advertising during the big game, however.more...